Small Biz Workshop:
Build Your Ideal Customer Avatar in 59 Minutes
Want to double your engagement? 👀
Stop talking to “everyone” and start nailing your marketing messaging by focusing on your ideal customer.
In under one hour, you’ll have your ICA (Ideal Customer Avatar) perfected and your marketing demystified, with Emily Claire Hughes and special guest Romana Siracusa. 👋
When: November 22nd at 4pm CET/10am EST
What’s on the agenda?
Here’s how this 59 minutes of pure productivity party will go down! 👇
Romana will walk us through why building your ICA matters with real-life examples
Roll your sleeves up because we’re working with YOU to define who you’re talking to, down to the nitty-gritty details
You’ll get a handy, aesthetically gorgeous template where you can organize alllll of your brain dump into a beautiful PDF of your dream ICA (reference this before you create any campaign!)
Oh, PLUS you get to say hi to the members of the Email Club and soooo many other eager entrepreneurs ready to connect. It’s gonna be a par-tay! 🎉
Get in before it’s too late!
What the heck is an “ICA”?
Your ideal customer avatar (ICA) is the one person who is the perfect customer or client for your business.
Your ICA matters because as soon as you know who you’re talking to, your marketing (and the future of your business) becomes *much* more clear. 🤩
Does your ICA hang out on Instagram? Or are they more of a Facebook gal?
Does she value high-quality sheets? Or is she on team T.J. Maxx and “gimme a discount!”
What’s her family life like and how does that affect the time she has available for what you’re offering?
In this special edition workshop for members of the 10K Email Club, Romana Siracusa will take you through all the questions you need to ask in order to find and nail your ICA in real-time.
Best of all? You can drop in and get your hands dirty with us, for only €19.
When: November 22nd at 4pm CET/10am EST
What will you have by the end of this workshop? Clarity!
(And a really banging ICA template) 🤩
The biggest marketing mistake you can make is to try and talk to “everyone.”
Everyone does not drive a Porsche. And everyone is not looking for what you’re offering. But a select group of people are. And it’s wayyyy more exciting and profitable to target that one specific group of people who actually need your magic.
Real Talk:
Creating a detailed ICA is something everyone says they’ll do eventually. Then your inbox gets full. There’s a social media emergency. And ciao! A detailed breakdown of who you’re talking to is gone with the wind.
Can you tell I speak from experience? This was me. 🙋♀️
Then I worked with Romana, and in one session, came up with a detailed breakdown of my ICA (her name is Jen, by the way), and *wow* did things suddenly get more clear.
I realized:
My ICA is on Instagram, not LinkedIn (massive time saver there!)
The size of the business my ICA is running (talk about clearing up my messaging!)
How much $$$ my ICA makes (and what she has to spend)
The list goes on and on.
👉 Come get this same clarity for your email newsletters, social media posts, website copy, and more, in this (less than*) one-hour workshop.
Sign up now for only €19.
*We have to leave time to say hello and let you ask your questions, of course!
Want workshops like this every 2 weeks?
Sign up for the 10K Email Club and get hands-on help with your emails every single week, plus workshops to help you step up your email marketing game.
Join now for only €199 and get the workshop for free
Meet your hosts
They’re friendly, experienced, and *super* excited to help you build your ICA
Emily
Host of the 10K Email Club and founder of Emily Claire & Co.
Hey! I’m Emily Claire 👋 and I’ve worked with some of the US and Europe’s most in-demand startups, helping them establish a crystal-clear personality, craft results-driven copy, and most importantly, build a loyal community of customers.
You can call me Emily, but my clients call me:
“Our ideas factory”
“The communications queen”
“The reason we made $56,000 on 2 emails”
I started the 10K Email Club because I wanted to use my marketing experience to help female founders with small businesses get the same results and messaging clarity as “the big guys.”
The first step? Nailing your ICA.
My clients include:
Romana
Olá from Portugal! I’m Romana and I help B2C female founders, service providers, and educators with their marketing and growth.
I have 10+ years of experience building marketing departments and I firmly believe that marketing doesn’t have to be hard, scary, or break the bank.
My business motto: Marketing is 50% listening to your customer and 50% implementing strategies/testing.
Being clear on your ICA is the foundation for good marketing and clear messaging. And it’s something I’ve been helping clients do.
The result: they go from confused to wowed. 🤩
You don’t just need to know who your ICA is.
You need to step into your ideal customer's shoes and walk a million miles in them. See the world as they do. Write as they speak. Understand what their fears are, what keeps them up at night, what they value, and what motivates them.
You’ll get the VIP treatment all my clients get and walk away with a 1-pager you can print and look at every day - while asking yourself: Would my ICA respond to this? Is this how she’d say it?
This will be one of the most powerful things you’ll do for your business! 👏
Join this ideal-ic productivity party!
When: November 22nd at 4pm CET/10am EST